04 / 08Joga Buss × New Balance
Events & festivals / Joga Buss × New Balance
A 1v1 challenge for R$3,000 on a court high up in Vidigal.
- Client
- Joga Buss (Bussfly), with New Balance, Joga Favela and Visão Vidigal
- Date
- 06.06.26, Vidigal, Rio de Janeiro
- Role
- Identity and art direction, shaping ideas with the Bussfly team
- Deliverables
- Logo, poster, court flags and banners, prize kit and social media
The project
Joga Buss is Bussfly's street football project. The first edition was a 1v1 challenge for R$3,000 on a court in the middle of Vidigal, during World Cup season, with everyone playing in New Balance boots.
Identity
A heavy brush logo, lime green with black, and the Bussfly motto on the banners around the court.
Poster and prizes
Flags and banners
The Joga Favela × Joga Buss and New Balance × Buss flags and the banners around the court completed the look of the day.
On the day
Credits
- Identity and art directionJoão Marcelo
- PhotosYgor Formigone
- SupportNew Balance, Joga Favela and Visão Vidigal
