05 / 08CorreBuss
Events & festivals / CorreBuss
Group runs through downtown, with music, challenges and numbered shirts.
- Client
- CorreBuss, Bussfly's running crew
- Editions
- 2 in São Paulo and 1 in Ribeirão Preto, with Red Bull
- Role
- Identity and art direction, shaping ideas with the Bussfly team
- Deliverables
- Flyers, route map, numbered shirts, balaclava and social media
The project
CorreBuss mixes group running, music and challenges, like a 100-meter sprint for a piece from the brand. Beyond the big editions, there's the monthly Treino da Firma.
Identity
Black and red, the compass rose as its symbol and the motto “Sem corre, sem história” (no hustle, no story).
Flyers
The route goes on the flyer drawn as a map, with the meeting point, the start and the challenge of the day.
Merch
The numbered shirt is the race bib on the day and a brand piece afterwards.
On the day
Credits
- Identity and art directionJoão Marcelo
- Support in Ribeirão PretoRed Bull
