08 / 09Music videos
Videos / Music videos
Animated music videos and lyric videos.
- Role
- Creative direction
- Artists
- Ystefani and Choice
- Format
- 3D animated video, comic style and lyric video
About
Four music videos released on YouTube, each with its own language: 3D animation, comics and type on paper. As creative director I set the concept, the look and the pacing of each one.
Ystefani · Overdose
3D animated video. The motorcycle cuts through golden light while the lyrics run as subtitles.
Ystefani · Saudade
3D animated video through São Paulo streets at night, with the car carrying the story.
Choice · Juras
Comic-style video with halftone, flat colors and the lyrics in speech balloons.
Choice · Emboscada
Lyric video with the words set in type over aged paper.
Credits
- Creative directionJoão Marcelo
